I normally try and stay away from stuff that’s so high on
Billboard because I’m not really showing anyone anything. You’ve all heard it so who’s benefiting? However, when I showed this music video
to Eric for the first time he said “This guy knows exactly what he’s doing” and
that basically sums up this whole song.
I found that interesting enough that I figured I could add something new
to this track.
The artist is Macklemore and has
been rapping on the indie scene since before your cousin has been bragging
about discovering him before everyone else. For the most part his stuff is pretty preachy, normally
involving something about taking on “the man” or something of the like. This song is kind of like that (a bit
of an attack on societies attachment to brand identity) but he doesn’t let that
get in the way of a song that is genuinely fun…like EXTREMLY fun.
I think the most obvious genius of this track is the hook. Wanz
delivers a great chorus in his deep baritone that anyone with a beating heart
can’t help but mimic every time it plays.
Ryan Lewis does a great job producing as well. There is plenty going on, sounds moving in and out where
each verse is exactly the same.
Finally, Macklemore takes all
that’s he’s given and pulls it all together. His delivery and flow are really good for a poppy rap. It’s pretty distinctive and even if
it’s not the most serious performance (there’s an R. Kelly piss joke) he owns
this disposition. Which brings me
back to what Eric said. If he was
setting out to make a really fun dance hall tune then he did exactly that. It’s certainly not single of the year,
but at the same time it’s certainly more then what you might hear at first.
Check out the rest of his new album
“The Heist” which features ScHoolboy Q among others.
Like us on facebook for album reviews, music news and band interviews
No comments:
Post a Comment