When Bon Iver’s Justin Vernon says you’ve got the goods,
chances are you’ve got the goods. So when Bon Iver’s Justin Vernon says you’re
way better at writing lyrics than he is, guess what, he may just be right.
That’s exactly what happened with It’s All Aquatic by Amateur Love, the first
album to be released by Vernon’s new imprint at Jagjaguar called Chigliak. The
concept behind the record label is that Vernon wanted to redistribute older
unsung local bands that were well deserving of praise but never got any. Vernon
grew up with the front man and songwriter of Amateur Love and always considered
him to be way better at music than he, in fact making the record label in part
was a way for Vernon to distribute the old music of one of his best friends. In
reality It’s All Aquatic was first recorded and released in 2003 but arriving
on our doorsteps here in 2012, it’s no wonder at all why Vernon had such
admiration for Amateur Love. The album that It’s All Aquatic reminds me most of
was another album from 2003, The Wren’s excellent The Meadowlands. The
Meadowlands was an album that came with a history, it had been something like
ten years since The Wrens had last released an album and the new one was just
that; a new but worn down mature sound. It’s All Aquatic has a history too, and
that only adds to how much I appreciate this album. The fact that no one ever
gave these guys a chance nine years ago is a damn shame, but it makes them so
much easier to like now. I mean it’s a great story, a friend giving a band that
never got any attention all the attention that they could ever need, and on top
of that the music is good.
Amatuer Love floats around in your earspace like pool water
does after a swim. There is something hazy about the presentation on the whole,
but its not the vocals or the guitars and drums, it’s the electronic synth. While
many bands that I would describe as hazy have lo-fi production value but that’s
not the case here at all. The vocals on Its All Aquatic are as clear as day,
they glimmer like light at the bottom of a pool seen through goggles. Actually
I would say that the production quality is quite good, everything about the
album is well balanced and set to make the vocals really pop. The songs feature
synth and revolve around electric ambience, but it’s a much smoother sound than
a lot of other bands that use synth. As I said before it’s the synth that gives
it that hazy feeling. If it weren’t their, the songs might not be much to write
home about, but they really add a little something extra to each track.
Underneath that the drums are really very driving, taking the otherwise bear
composition of the songs and keeping things moving. Some of the best tracks
though feature the electronics and have them slowly come to the front of the
songscape turning the drums into a fading dreamy noise.
There is something nostalgic about the album, im not sure
why. Its probably the cover though, a semi grainy photo depicting too young
kids in a pool, the girl embarrassed and covering her face, the boy donning a
smile. Its fun, the album reeks of longing at some points, particularly the third
song, and at other times lamentation. Its retrospective and at the same time
very bounded by modernity. The singer capitalizes this with his excellent lyrics,
Justin Vernon has called them “better than Neil Young’s” and he really might not be that far off. Stylistically
though they aren’t really anything like Young, they remind me a little of
Vampire Weekend whose wit seeps through on each and every line. Even so, I
would have to say that the lyrics here are a little emotionally sharper than
Vampire Weekend’s lyrics, they serve as the key emotional drive for the album.
At times the songs themselves take over though at the emotional helm, and there
is nothing wrong with that, the tracks catch you off guard when they suddenly
take over like at the end of The Number.
On the whole the tracks are remarkably consistent, each one
of them carries itself a little differently than the last, but never in a way
that would make me call one song better than another, a little like either of
the last two Beach House albums. Not unlike Beach House the album glimmers, but
where they are more ambient, Amateur Love is more pop. It’s a trade off worth
making, and defiantly worth a listen. Its just a shame that Amateur Love
somehow never got the fame that they deserved, but what are you going to do.
Summer days, innocence, and Amateur Love may not last forever, but that’s what
makes them worth having.
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